Strategic Thinking vs Systems Thinking

TL;DR: Most indie founders confuse strategic thinking with systems thinking.

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Strategic thinking asks: Where should I go? Systems thinking asks: How do I keep going there?

The Three Systems

1. The Feedback System

• Weekly surveys to active users
• Systematic tracking of support tickets
• Regular analysis of product usage data

2. The Distribution System

• A content calendar with specific topics
• Templates for each content type
• Analytics that tracks performance

3. The Decision System

• Explicit criteria for what gets worked on
• Regular review of what is working
• Documentation of past decisions

Why Founders Fail at Systems

• They build too big
• They do not document
• They measure activities instead of outcomes

What This Means for You

If you are stuck below 100K MRR, the question is what system am I not building?

Strategy gets you to the starting line. Systems get you across the finish line.

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Amy from Luka